Today I am pleased to announce that my company Uncle Jack has been selected as the winner of the ABA100 award for Marketing Excellence in The Australian Business Awards 2016.
It’s an amazing achievement and wonderful validation for our growing company. We join past winners of the award such as Commonwealth Bank, Deloitte, Gloria Jean’s & RACV.
Our marketing campaigns have been bold and innovative. We continue to push the boundaries of traditional marketing to build our brand and communicate genuine messages with our fans. A particularly innovative campaign was our collaboration with Melbourne I Love You to create a unique watch that highlighted Melbourne’s iconic Hosier Lane – a tribute to our home city.
(You can read more about the award here).
The key elements to our marketing success have been;
- building a strong marketing & sales system
- continuous innovation
I look forward to both the successes & failures that the future holds for us as we continue to learn, develop and grow.