Wow. What an experience that was. I was luckily enough to be invited up to Retail Global in the Gold Coast to speak about Uncle Jack and my topic of expertise, Hype Marketing. Retail Global is an international conference for retailers (predominantly online) where attendees come from all over Australia and the world to discuss hot topics like influencers,
For those who know me, I’m an incredibly ambitious & competitive character that’s always striving to be the best that I can be. I’ve been setting goals for as long as I can remember. It’s not until recently that I really understood why I should be setting goals.
I’m currently writing a book about hype marketing. Hype marketing is essentially about creating a lot of interest in your business by having regular launches. I use hype marketing in my businesses and am now sharing my knowledge and experience through a new book.
The writing experience of the new book has given me a great opportunity to reflect on my own experiences.
Wow, what a humbling experience.
As I write this blog post I am sitting at Changping railway station reflecting on my time and experience in China. I spent the last four days visiting my manufacturer in the working class city of Changping. It’s a small town, nothing like the hustle and bustle of its cross-town neighbours of Shenzhen.