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The day I launched from a winery.

I’m currently writing a book about hype marketing. Hype marketing is essentially about creating a lot of interest in your business by having regular launches. I use hype marketing in my businesses and am now sharing my knowledge and experience through a new book.

The writing experience of the new book has given me a great opportunity to reflect on my own experiences.

C H I N A

Wow, what a humbling experience.

As I write this blog post I am sitting at Changping railway station reflecting on my time and experience in China. I spent the last four days visiting my manufacturer in the working class city of Changping. It’s a small town, nothing like the hustle and bustle of its cross-town neighbours of Shenzhen.